2 days (16 hours) per company over the period of October 19th 2009 to February 20th 2010, on-line support
Program Objective
The objective of these remote support sessions is to enrich your participation experience by assisting you with the program homework and to utilize the methodologies presenting in the workshops to creating your marketing and financing strategies.
What You Will Learn
How to apply the ideas and methodologies reviewed in the workshops in your company and to integrate the practices with your management team
Practical Application: What You Walk Away With
Global Connexus tech sector experts will use the “CONNEXUS LIVE” process to work with you remotely to provide on going support between the three workshops and to assist you with developing and completing your:
- Company Value Proposition
- Company Elevator Pitch
- Company Marketing Strategy which will consist of discussing and identifying the following topics covered in the Crossing the Commercialization Chasm Workshop:
1. Target customer - brainstorming of potential segments
2. Target customer - scenario creation
3. Target customer - scenario analysis and selection
4. Compelling reason to buy
5. Whole product
6. Partners & allies
7. Distribution
8. Pricing
9. Competition
10. Positioning
11. Next target segment
- Investor Elevator Presentation
This process will consist of joint live teleconferences with you one on one. This discussion process will enhance your workshop experience and will often lead to many positive surprises, new ideas and possible customer and partner leads that allow your management team to focus on a new strategy with a high degree of confidence in its implementation success.














