The Global Clusters program concentrates on international marketing and on obtaining growth funding. The program provides management with concrete tools and best practices with which to recognize your company’s special competitive advantages, markets for profitable and sustainable growth, best financial strategies and the right team for success.

The program is intended for those companies pursuing strong growth in international markets, particularly ICT, BioTech, Wellness and CleanTech companies looking for rapid growth.

The training consists of workshops, market and competitor analyses and company-specific private consulting. Whether your next market is in Asia, Europe or North America, the program can open up valuable networks for you.

During this program you will learn…

• The Role of Entrepreneurial Product Marketing in well-run entrepreneurial ventures
• To articulate what problem, business need or pain you address and solve
• How to choose the best market development approach
• How to determine the right business model
• How to package and present your story to be more appealing to a customer, partner or funding source
• Personnel requirements for successful deployment of an ongoing Entrepreneurial Product  Marketing Operations
• 9 key strategy elements to success in crossing the “commercialization chasm”
• To develop a financing strategy aligned with the specific needs of your business
• To understand when, where, how, and from whom you should find the money to grow your business
• The current state of new venture financing in Finland (with participation from local experts, such as Business Angels, VCs, etc.)
• How to ensure you succeed after you get funding